Most drip campaigns consist of between four and 11 emails spaced between four, seven, and 14 days apart. Decide how many touches you need to effectively nurture your audience and prime them for your offer. 4. Create the content (and personalize it) A misconception about drip campaigns is that they're mindlessly sent mass email that's neither relevant nor tailored to their audience's needs. While there are certainly drip campaigns that deserve this classification, this shouldn't be the case with your drip emails. It's possible to create relevant and lightly personalized content that you can send to certain segments in your drip campaign. Let's say, for example, you have a drip for businesses that download your company's case study featuring a customer whose Midwest SMB benefited from your contract accountants. Set up your campaign so that anyone who downloads this case study is automatically entered into a drip you've customized for Midwest SMBs seeking seasonal accounting help. Include a fresh piece of content for your prospects in each of the drip emails you send.

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Unlike heat pumps, you will need an air conditioner if you want to cool down your house. Essentially, you are trading money for more warmth but less versatility with a furnace. PROS CONS Great for below-freezing temperatures More expensive in the long run Cheaper Installation Can be dangerous Needs additional unit for air conditioning Which Option is Safer? Since furnaces use combustion to create heat, there is a potential risk of carbon monoxide poisoning and other hazards. In general, electricity is considered a safer way to heat your house. Also, according to the Natural Resources Defense Council, electric heat pumps can considerably reduce greenhouse gas emissions. Which Option Cost Less? There are two things you have to consider when it comes to the cost of heat pumps and furnaces: installation and energy efficiency. The initial cost of installation is generally less for Furnaces than heat pumps. However, in addition to a furnace, you will need to install air conditioning to be comparable to a heat pump.

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